Over emphasize on Retractable Banner promotion, without care on food quality development
Kingston Restaurant founder is He Chang, he was in Baidu, where, Google served as the brand and user experience management, after the creation of two digital marketing companies, has accumulated intensive online marketing experience.
July 2012, Kingston Restaurant began kaleidoscope general marketing techniques: aliens assembly, beauty boss, open the car to send pancakes, sometimes popular in the Internet. Selling fried fruit cake Kingston Restaurant into the public eye, it is considered a typical representative of China’s emerging Internet food. This together with the huge Retractable Banner promotional efforts, make a big marketing success. 
He Chang through microblogging to launch activities, interactive, online fans, online stores under the consumer fans, the Internet is only marketing means, the middle part of the manual or by hand pie pancake production methods. The role of the Internet is diversion, Kingston Restaurant than traditional food business ideas, action, with clever, the achievements of the initial brand influence.